![]() Seedlings of more than 300 species will be provided by Legado’s reserve, in Miracatu, 125 miles from Sao Paulo. According to Dias, a preliminary study of the area was conducted to identify species that were there prior to 1940, when Pinheiros was straightened and lost its riparian vegetation for the sake of Sao Paulo’s industrialization. Second, the project will use only native species of the Atlantic Forest. Then, it will pass what was agreed on to government. Legado will negotiate partnerships with private companies that will fund the planting of 0.6-mile-areas in exchange for publicity. Under the responsibility of Legado, the new Projeto Pomar Urbano will be different in two aspects.įirst, government won’t have to deal directly with companies anymore. Legado das Águas, or simply Legado, presented the winning landscaping project by botanist Ricardo Cardim, an associate of the startup since 2014. ![]() In an attempt to get the project back on track, the Secretariat of the Environment held a public contest in 2018 to assign the west riverbank to a new private partner. “Private companies work much faster, they want everything done as soon as possible but that’s not how the government works.” “It’s complicated for a private initiative to understand the government’s agenda,” Dias said. Projeto Pomar “went through ups and downs” until it was “completely abandoned” in 2017 due to lack of agreement between private companies and the government, according to Dias. Thirty four companies were a part of the project originally. Projeto Pomar Urbano, which was created in 1999 as Projeto Pomar (Orchard Project), assigned small areas across the Pinheiros’ riverbank to private companies that would fund the plantings and, in return, use the areas for advertising. “We must bring native vegetation back to Sao Paulo to raise awareness about the importance of protecting green areas.” “People nowadays live in cities,” said João Francisco Whitaker Gonçalves Dias, coordinator of sustainability at Legado das Águas. Legado das Águas (Legacy of the Waters), a startup owned by the Votorantim Group, was appointed last December by the Secretariat of the Environment of the State of Sao Paulo to join Projeto Pomar Urbano (Urban Orchard Project) to help recover the Pinheiros River’s riparian vegetation using only native species of the Atlantic Forest. ![]() SAO PAULO - Traffic lines, honking cars and a polluted Pinheiros River that lacks any sign of life are routine sights for the more than 1 million people who drive daily through the Pinheiros Expressway.īut this scenario is about to change.
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